L’Oréal on why communicating the science behind the beauty takes true collaboration

Put simply, L’Oréal’s UK & Ireland scientific director, says marketing has the power to maximise the benefits of any product to make it as compelling as it should be, while meeting strict guidelines.
Steven Shiel is responsible for the science behind the beauty, and ensuring the scientific messaging and claims of any given product are accurately portrayed in marketing.
During his 24-year career, Shiel says his interaction with the marketing team has inc