24-04-2017 16:01 via marketingweek.com

L’Oréal on why artificial intelligence is ‘a revolution as big as the internet’

L’Oréal has launched an artificial intelligence-powered Facebook Messenger bot as part of a drive to produce services for its beauty brands and learn more about consumers.
In partnership with startup Automat Technologies, the beauty giant has developed a series of beauty services that will launch in the coming months on the Facebook Messenger platform.
The first L’Oréal service, launching in Canada, will be a gifting service on the Messenger platform. The service looks
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