L’Oréal CMO: Companies that just sell products will not be successful

L’Oréal believes that companies that just sell products will not be successful in the future, with its chief marketing officer in Western Europe, Stéphane Bérubé, saying services are becoming key to reaching and engaging with consumers. 
“L’Oréal’s has been selling products for 110 years but we need to start selling services. I believe that the company that just sells products will not be successful,” he told the Festival of