Lloyds urges advertisers to challenge image banks on diversity

Advertisers’ inability to find stock shots which display a range of diverse people is affecting their capacity to reflect modern Britain in their creative work.
Speaking at Marketing Week Live today (8 March), Lloyds Banking Group director of marketing innovation and communication, Ros King, linked the inability to find imagery which authentically represents diversity in the UK with a general lack of inclusivity in advertising.“We, like most large-scale advertisers, use a number of