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New Lloyds campaign encourages people to talk about money
A new marketing campaign from Lloyds Bank encourages families to talk about money after research shows money is a bigger taboo than politics, sex or religion.
The campaign, created by adam&eveDDB, brings to life the difficulty most families have discussing financial matters despite the fact generations are more dependent to each other than before. Running across TV, outdoor, press, radio and social with the line ‘The M-Word. It