Lloyds admits it hasn’t had much success on social

Lloyds Banking Group has “not had much success with social and content”, according to director of marketing communications Richard Warren.
Speaking this morning (27 February) at an event held by Thinkbox, he said the business has struggled to demonstrate ROI and effectiveness of social activity.
“I don’t think we do anything particularly good,” he said, adding that this is mainly because social media tends to be done in isolation, on a one-off basis.
Warren, who jo