24-04-2017 09:06 via marketingweek.com

LinkedIn, Jimmy Choo, Peugeot: Everything that matters this morning

LinkedIn rolls out enhanced targeting
LinkedIn is rolling out new enhanced targeting capabilities that allow marketers to combine the site’s professional data with their own first-party data.
Available for all LinkedIn advertising products, including sponsored content and sponsored InMail, the Matched Audiences service is made up of three elements – website targeting, account targeting and contact targeting.
Website targeting enables marketers to target audiences based
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