16-10-2017 08:51 via marketingweek.com

Lidl, Marriott, Lyft: Everything that matters this morning

Lidl debuts new look #LidlSurprises ad
Lidl UK has unveiled the latest ad in its #LidlSurprises campaign, focusing on the provenance and price story behind its wine range.
Debuting last night during Emmerdale on ITV 1, the advert shows ‘anti-advocate’ Joanna Ripley as she travels to Saint-Emilion in Bordeaux’s wine region to find out more about the production of Lidl’s Merlot Bordeaux blend.
To help change her perception of the quality of Lidl’s wine offering Ripley
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