Let Toys Be Toys: Increased targeting has led to a lazy, stereotype-driven approach

John Lewis launched a gender-free children’s clothing range earlier this yearOur campaign kicked off in response to how extreme gendered marketing has become in the toy sector. We wrote to major retailers, most of which didn’t respond. But we do get a response when we tweet an example that is particularly outrageous.
To a certain extent we have been treated as an annoyance from the outside, which is frustrating because when we have had direct contact with marketers it has been reall