Leon seeks review after ‘superfoods’ salad name ban

Leon is hoping to appeal the decision of the ASA to ban the use of the word ‘superfoods’ to describe one of its salads, branding it a “shame”.
The advertising code requires brands that make health claims to be backed up by evidence. Leon says that it even though it was aware of this, its use of the word had been exclusively in the context of a brand name for a range of salads that it has sold since 2004.
The fast food chain also pointed to the regulation, which states tha