Lego’s CMO ‘fires up’ creativity in first global campaign for 30 years

Wooden ducks, flying boats and a dragon in Adidas trainers: Lego has launched its first global brand campaign in three decades in an aim to “fire-up” children’s creativity and reconnect people with the roots of the brand.
‘Rebuild the World’ follows the chase between a clever rabbit and an unlucky hunter. Every character, animal and vehicle featured in the campaign is based on an existing or past Lego toy, including a life-size replica of the Lego House in Billund