Legoland, Snapchat, Diageo: Everything that matters this morning

Legoland in global ad campaign
Legoland is today launching an advertising campaign by agency BMB across several countries, aiming to promote the theme parks as more than just hotels and attractions and positioning the brand as the place for children to “unlock their imagination”. The TV ad, running in the UK, US, Europe, United Arab Emirates, Japan and Malaysia, features a park warden who oversleeps and has to get the attraction’s Lego characters ready for it to open.
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