Lego, O2, Next: 5 things that mattered this week and why

Lego returns to advertising to ‘fire up’ creativity
It’s been 30 years since Lego launched its last global brand campaign. This week it broke that hiatus with a fun and energetic piece of creative looking to get those creative juices flowing.
Proof that Lego knows its audience spans the generations, ‘Rebuild the World’ shows Lego in a modern light while also tapping into that sense of nostalgia.
Every character, animal and vehicle featured in the campaign is based