Lego: Marketing is about more than creativity

In order to progress in their careers, marketers must embrace their creative side but also “truly embrace” data as they are expected to demonstrate ‘unicorn’ qualities.
Speaking on at Marketing Week Live today (8 March), Luis Navarrete Gomez, head of global search marketing at Lego Group, Julia Porter, board director at Origin Housing and Liz Curry, business planning and process manager at Comic Relief, agreed that marketers need to focus more on data and the technical s