Lager brands discover the power of craft

Last week, SABMiller revealed that £1 in every £4 spent on beer in London now goes on so-called ‘super-premium’ beer, which costs £4.15 a pint or higher. According to the alcohol giant, that growth has been led by Peroni, which saw double-digit volume growth during the year ending 31 March.
SABMiller CEO Alan Clark says Peroni’s success is down to its premium positioning, and that it is tapping into a growing demand for lager brands with a story behind them. H