Lack of data science skills is a barrier to deep customer relationships

Despite nine in 10 marketers (92%) agreeing that data management is a key priority for their business, two-fifths of marketers (40%) believe a lack of analytics and data science skills is preventing them from delivering effective customer relationship management (CRM) strategies, according to new research from Jaywing.
Additionally, three in five respondents (61%) say CRM is the most important marketing skill in today’s climate, and nearly two-thirds (65%) say the availability of data is o