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Marketers in-house resources despite performance gap
To in-house, or not to in-house? It’s a common conundrum. But new research reveals the majority of marketers plan to continue in-housing resources despite falling short of companies’ expectations.
As marketers look to save on costs and gain control, many are giving agencies the cold shoulder.
But research from the Data and Marketing Association (DMA) illustrates that across all measures, in-housing is not delivering the desired re