Kipling rebrands as it looks to do ‘fewer things, but bigger’

Kipling will roll out the full 360-rebrand in July.After 30 years in fashion Kipling is undergoing a 360-degree rebrand that will see the handbag and accessories label streamline its collection and downsize its signature monkey keychains as it looks to attract a younger customer.
Known for its lightweight fabric bags in a variety of sizes, shapes and colours, Kipling is hoping to give its customer base a boost by targeting the millennial market, developing its relationship with existing consume