Keith Weed’s legacy and what Unilever needs to do next

As Keith Weed steps down as marketing boss after 35 years at Unilever, the company faces a turning point. Having been with the company since 1983, Weed has grown up with the corporation, seen the challenges it and the wider marketing sector has faced and helped to shape its solutions.
Through a focus on brand purpose and sustainability, an understanding of the role diversity and inclusion can play, and the ability to question everything from the role of agencies to the efficacy of digital,