Keith Weed: We need comparable metrics in a digital world

They say one swallow does not make a summer, but on the topic of viewability and fraud in digital advertising there seems to have been an encouraging flurry of swallows recently, and I hope we are gaining real momentum on this industry-defining issue. I for one am having an increasing volume of engaged discussions with fellow advertisers such as Vodafone, agencies like WPP and Omnicom, media companies like Facebook and Google, and many more.However, recently I also had a rather confused co