Keith Weed: The only solution to fake follower fraud is total eradication

The idea of unintended consequences is not a new one. The first use of the term is said to date back to 1691, when philosopher and physician John Locke discussed the unintended consequences of interest rate regulation in a letter to MP Sir John Somers. And in the 20th century, sociologist Robert Merton popularised the concept as ‘unanticipated consequences’ – actions that have both intended and unintended reactions.
The crucial difference between then and now is pace – h