Keith Weed tells industry to ‘double down’ and help make advertising noble again

As trust in advertising hits an all time low, Unilever CMO Keith Weed has used his first address as the Advertising Association’s new president to call on brands, media owners and agencies to “sit down, not shout and scream” at one another in a collective bid to make advertising noble again.
Speaking at the Advertising Association’s annual LEAD conference today (30 January), Weed said: “There clearly is a trust problem. Trust has to ultimately come from the people