Keith Weed: Securing brand legacy means tackling social issues and ad fraud

Brands. Love them or hate them, they are an integral part of our lives. I challenge anyone to go into a supermarket and get out in less than 10 minutes with what they need without brands to help guide them through. At the same time, we all know that the world is changing faster than ever. It is a naive brand manager – or CMO – who isn’t considering what the brands we build might look like in the artificial intelligence-enabled, virtual reality-enhanced, social media super-charg