Keith Weed: Great advertising is the best way to build trust

Keith Weed is calling on the ad industry to tackle the issue of declining trust, as consumers’ concerns about problems such as reduced quality of advertising, data, fake news and bombardment continue to rise.
Speaking at ISBA’s annual conference this morning (5 March), Unilever’s outgoing marketing boss and the president of the Advertising Association (AA) said that while advertising does good through things like providing free press and building great brands, trust is a major