Katy Perry's 'Harleys in Hawaii' could reportedly be worth over $40 million for Harley-Davidson

Katy Perry's latest hit single could be worth more than $40 million to Harley-Davidson, the New York Times reported this week.
The pop star's "Harleys in Hawaii" mentions the motorcycle brand six times, and she rides a hog in the music video.
The publicity's value could be "upwards of $40 million" to Harley-Davidson before taking Spotify streams and social media posts tagged #HarleysinHawaii into account, an influencer marketing executive told the newspaper.
Watch Harley-Davidson trade live on M