Just Eat makes big bet on The X Factor sponsorship in hunt for consideration

Just Eat will use its sponsorship of The X Factor to bring its brand into the homes of more families with the aim of moving more consumers along the purchase funnel from awareness to consideration.
Just Eat will be the main broadcast sponsor for The X Factor this year, after TalkTalk decided to end its 10-year tie-up with the programme. The multi-year deal, thought to be worth in the region of £30m, is one of the biggest and most high-profile on TV, with millions of viewers still tuning in