19-10-2016 18:14 via marketingweek.com

Johnnie Walker on why brands should get involved in the refugee crisis

Johnnie Walker says brands “should have a voice and contribute to culture” as it looks to show a different side to the refugee crisis and inspire people to donate.
The Diageo-owned brand launched its ‘Ode to Lesvos’ documentary last month as part of its Storyline initiative, which sees Johnnie Walker working with a global network of storytellers – including writers, directors, photographers and filmmakers – to give everyday people a voice to tell inspiring sto
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