10-11-2016 01:01 via marketingweek.com

John Lewis’s Christmas ad aims to make people smile

John Lewis is hoping #BustertheDog can surpass Monty The Penguin in popularityJohn Lewis has unveiled its hotly-anticipated Christmas ad, which features a little girl called Bridget whose trampoline becomes popular among the local wildlife community.
The £7m campaign, created by Adam&Eve DDB, starts off with family dog ‘Buster the Boxer,’ jealously (see above) looking out the living room window as he watches two foxes, a badger, a squirrel and a hedgehog jumping on Bridget&
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