23-08-2019 13:48 via marketingweek.com

John Lewis, Three, Ovo: 5 things that mattered this week and why

Retailers lead brand health ranking
We have become all too used to headlines lamenting the death of the high street in recent years, and with good reason.
Yet YouGov’s latest annual BrandIndex health rankings reveal the top three healthiest brands in the UK are all retailers – each with very different brands and propositions.
While John Lewis, this year’s number one, survives on reputation, Ikea takes second place because it is seen as good value for money – something Jo
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