John Lewis says it won’t be drawn into a price war this Christmas

With consumer confidence in a pretty bleak place due to insecurities around Brexit, there’s a general acknowledgment that shifting big ticket items such as electricals will be tough for retail brands over the Christmas period.
In fact, this is something John Lewis has already conceded to. Upon announcing pre-tax profits at the group had fallen 53% to £26.6m in the first six months of the year, its managing director Paula Nickolds said convincing Brits to purchase big ticket items had