John Lewis, Sainsbury’s, Argos: The top Christmas YouTube ads

1. John Lewis & Partners – Elton John Christmas
The number one in this year’s list comes as little surprise, with John Lewis’s festive blockbuster earning top spot. This year, the retailer ditched a traditional Christmas ad for an Elton John biopic. Titled ‘The Boy and the Piano’ the festive spot tells the story of how one particular gift – a piano – influenced the course of Elton’s life.
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