John Lewis puts focus on differentiation as profits slump

The John Lewis Partnership (JLP), the group behind major retail brands Waitrose and John Lewis, has emphasised the importance of investing in its brand, staff and customer experience following a tough year that has seen profits fall by almost half.
During a year which saw John Lewis and Waitrose rebrand, launch their first joint marketing campaign and Elton John star in John Lewis’s annual Christmas ad extravaganza, profits at JLP slumped by 45.4%.
Further cementing the mounting struggles