04-09-2017 08:51 via marketingweek.com

John Lewis, McDonald’s, Starbucks: Everything that matters this morning

John Lewis removes ‘boys’ and girls’ labels from its children’s clothing
John Lewis has launched a range of gender neutral children’s clothes, becoming the first retailer in the UK to remove ‘boys’ and ‘girls’ labels.
The department store says the decision came about because it does not want to “reinforce gender stereotypes” with its childrenswear, which now has unisex labels on all clothing for children aged from 0 to 14 years.
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