John Lewis launches biggest ever Christmas product push

John Lewis has launched eight 10-second ads as part of its 2018 Christmas campaign, with each ad given a different Elton John song chosen to relate to the product.
Marking the retailer’s biggest foray to date into product ads, with more partnerships than in previous years, the ads feature products from brands including Dyson, Google, Bose, Microsoft, Nespresso, Lego, Apple and GoPro.
From I’m Still Standing for the Nespresso Vertuo Plus Coffee Machine, to This Train Don’t Stop