09-09-2019 08:45 via marketingweek.com

John Lewis, H&M, Pukka Pies: Everything that matters this morning

John Lewis sees boost in night-time shopping
John Lewis has seen a 23% increase in nocturnal spending over the last year, driven by a trend in bedtime browsing on smartphones and tablets.
Around one in 15 purchases on its credit card are now made between midnight and 6am, with holidays and flights the most common night-time purchase.
Headphones are also in the top 10 buys, while duvet covers were the most popular search item.
According to the retailer, women account for 66% of early-hours spend
Read more »