John Lewis ditches traditional Christmas ad for Elton John biopic

John Lewis’s highly-anticipated 2018 Christmas advertising campaign, ‘The Boy & The Piano’, launches today (15 November) and is the story of how one particular gift inspired and influenced the course of a little boy’s life.
That little boy is Elton John, finally ending months of speculation that he the musician is, indeed, the star of John Lewis’s latest festive blockbuster.
Set to John’s hit Your Song, the ad begins in the present day and works backwards