John Lewis, Disney & Morrisons: 5 things that mattered this week and why

Disney courts digital ad dollars
Disney has always had a focus on monetising new films and TV series, however, the media giant is turning its efforts to monetising its digital content, allowing brands to integrate into its content “more comprehensively” than in the past.
Disney’s aim is to have more brands advertising around the digital content it produces.
Robbie Douek, VP of digital partnerships of Disney EMEA, tells Marketing Week: “This is for digital formants only, a