07-09-2018 16:19 via marketingweek.com

John Lewis, Debenhams, Ford: 5 things that mattered this week and why

Debenhams shows fighting spirit with new brand identity
As crisis continues to unfold at House of Fraser and Fenwick announces plans to cut more than 400 jobs following a 93% slump in pre-tax profits, it’s fair to say these are challenging times for the department store.
Hoping to buck the trend is Debenhams, which on Monday unveiled a new brand identity, the first revamp of its logo for nearly 20 years. Created by Mother Design, the new identity is intended to act as a visual expression
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