John Lewis, Coca-Cola, KFC: 5 things that mattered this week and why

John Lewis relies on Elton John for Christmas success
John Lewis finally put the nation out of its annual misery this week and unveiled this year’s Christmas ad extravaganza starring Elton John.
While others in the retail space have pulled back spend and decided to put more of a focus on products this year, John Lewis has stuck with the big emotional storytelling that it has become known for, with the 140-second film about John’s career costing around the same as previous years&rsqu