John Lewis channels Dragons’ Den with new startup initiative

John Lewis is creating its own Dragons’ Den new business lineup in order to compete with Amazon, ASOS, Aldi and Lidl.
The British retailer is partnering with TrueStart, a startup accelerator and investment fund to create ‘The Eureka initiative’, which will allow startups within TrueStart’s portfolio to partner with John Lewis.
The collaboration will provide John Lewis with “a different way of thinking” and the group sees the move as an incentive to bring the b