John Lewis and Waitrose to trial joint loyalty scheme

John Lewis and Waitrose are trialling combining their loyalty schemes as they look to better link the two brands following their rebrands last week.
Speaking to Marketing Week on a press call this morning (13 September), John Lewis Partnership (JLP) chairman Sir Charlie Mayfield said it will be sending out a combined loyalty card to 600,000 customers over the next few weeks. That card will offer the benefits of the loyalty schemes of both brands from a single card, with the retailer planning to