11-11-2016 16:25 via marketingweek.com

John Lewis, Aldi and Trump: 5 things that mattered this week

John Lewis’s Christmas ad aims to make people smileThis week, John Lewis returned with one of the most anticipated Christmas ads of the year.
The £7m campaign, created by Adam&Eve DDB, features a little girl called Bridget whose trampoline becomes popular among the local wildlife community, including her family dog ‘Buster the Boxer’, who rushes ahead of her to the trampoline on Christmas morning.
Set to a cover by British band Vaults of Randy Crawford&
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