J&J, John Lewis, Coca-Cola: 5 things that mattered this week and why

Coca-Cola launches first multi-brand campaign
Coca-Cola has launched its annual summer marketing campaign, but this year there is a twist. For the first time it will be a multi-brand campaign with Fanta, Sprite, Coca-Cola and Dr Pepper appearing side-by-side in its ads.
The summer  marketing push is around on-pack promotional competitions to win “unforgettable” experiences including lavish holidays such as whale watching in Iceland. It’s the company’s attempt to