Jamie Oliver on why his partnership with Tesco is more than ‘jazz hands’
Celebrity chef Jamie Oliver is partnering with Tesco to help customers make better food choices and get Britain eating healthier meals.
As part of the partnership, Oliver will front its ‘Helpful little swaps’ campaign in-store, which shows customers healthier alternatives that offer reduced levels of sugar, salt and fat, while also being more affordable. According to the supermarket giant, a basket of helpful little swaps will cost 12% less than a regular basket.
Oliver will al
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