ITV puts focus on brand and data as it looks to be ‘more than TV’

ITV is making significant investments in the ITV brand and data analytics as it looks to be “more than TV” and build stronger direct-to-consumer relationships.
The UK’s largest commercial broadcaster says this will include repositioning the brand to ensure it appeals to a wider audience and engages ‘light’ viewers, which ITV believes could boost its viewing figures by up to 15 million.
In its half-year results released today (25 July), ITV – which is home to