‘It literally makes no sense’: Facebook’s top marketer questions why so few CMOs become CEO

More must be done to increase the pipeline of marketers that move on to become CEOs. That was the rallying cry of Philippa Snare, Facebook’s head of EMEA marketing group, talking at Advertising Week Europe this morning (18 March).
She cited recent data that shows it’s 36% more likely that somebody in sales or finance will go on to become a company’s next managing director or CEO than a marketer, which she said “literally makes no sense”.
Snare highlighted McDonald&