ISBA will ‘up its game’ in 2017, says new director general

ISBA will be “upping its game” in 2017, according to new director general Phil Smith. Under his leadership the self-proclaimed ‘voice of British advertisers’ plans to move from a “defensive” position of protecting advertisers’ interests in the media owner and agency environment to addressing the issues brand builders face in the digital world.
Marketing Week speaks to Smith, who succeeds Mike Hughes who stepped down after 10 years at the trade body