21-11-2016 16:21 via marketingweek.com

Is the future of virtual reality mixed?

2016 was supposed to be a big year for virtual reality (VR), with brands including Facebook, Jaguar and TUI incorporating the technology into their business plans. However, experts now believe mixed reality should be the focus for 2017, as it offers businesses a storytelling experience without completely disengaging from its customer.
Statista, a statistics and reports site, has predicted an uptake in the total number of active VR users. It says these will reach 171 million by 2018, compared to
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