Is it time to take content off its pedestal?

Sarah HooperDirector, planning and CRM communications
I’m frustrated at the tendency to place content on a pedestal it doesn’t quite deserve. Never mind about the consumer’s physical experience – what about the content? Never mind about how, when or even whether you should engage – what about the content? And never mind the fact that you have got a decade’s worth of abandoned publishing models in the closet (rather proving my point) – wha