Is digital advertising ‘getting worse’? UK consumers seem to think so

Marketers have a big job in convincing Brits to turn off their ad blockers, with a new study finding UK consumers are among the most critical when it comes to online advertising.
According to the study by Adobe, 27% of UK consumers believe digital ads have ‘got worse’ over the past three years. This is ahead of France on 22%, the US on 20% and Germany on 18%.
Meanwhile, more than half (54%) of people in the UK would describe online advertising as ‘ineffective’, compared t